What is the bitch stigma?
This sexist sentiment says that women who are described as bitchy, bossy, or domineering can’t get ahead and won’t be liked. The stigma that women feel when it comes to being assertive (and therefore often being labeled as bitchy, bossy or domineering) is a very real concern and creates self-doubt.
The bitch stigma book
Women are socialized from a young age to be many things: agreeable, soft, nurturing, and encouraging. Above all, at all costs, we're taught to avoid being labelled a bitch. But we live in a society where any display of confidence--from communicating directly to setting boundaries to simply pursuing our ambitions--can get us thrown into that dreaded category.
Whether you've already embraced your inner badass but could use an extra nudge to keep standing tall, or you're just starting to search for your confidence, Ditch the Bitch Stigma is for women who've had enough, who are done with always catering to others, putting ourselves second, and sacrificing our own needs and desires.